Digital Marketing Executive

About the Role

This is an excellent opportunity for an ambitious digital marketing professional to join a growing and dynamic Marketing team. Working closely with the Marketing Manager, the successful candidate will play a key role in strengthening the company's digital presence, driving lead-generation initiatives, and supporting the continued growth of the marketing function through data-driven campaigns and innovative digital strategies. The successful candidate will be responsible for managing paid advertising campaigns, website content, digital analytics, and marketing automation while contributing to the continuous improvement of the company's online visibility, lead generation, and overall marketing performance.

What is expected of you?

• Manage, monitor, and optimise paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads to maximise performance and return on investment
• Plan, execute, and optimise digital lead-generation campaigns, including audience targeting, budget management, A/B testing, and campaign optimisation
• Set up, maintain, and troubleshoot conversion tracking through Google Tag Manager across advertising platforms, websites, landing pages, and lead-generation forms
• Monitor campaign and website performance using Google Analytics 4 and advertising platforms, preparing regular reports on leads, conversions, cost per lead, return on investment, and other key performance indicators
• Support the development, implementation, and optimisation of campaign landing pages, ensuring forms, tracking, and conversion events function correctly
• Manage, update, and maintain the company website through WordPress, including publishing and formatting service pages, articles, blogs, landing pages, and other digital content
• Support the planning, scheduling, and management of the company's social media channels to strengthen brand awareness and engagement
• Conduct competitor, market, and prospect research to identify opportunities and support business development initiatives
• Assist with lead-generation campaigns, prospect list building, outbound marketing initiatives, and marketing database management
• Collaborate with internal stakeholders and external suppliers to ensure marketing projects are delivered accurately and within agreed timelines
• Keep up to date with developments in digital advertising, analytics, artificial intelligence, automation, and marketing technologies, recommending improvements where appropriate
• Support the implementation of marketing automation initiatives and continuous improvements across digital marketing processes
• Ensure all marketing activities are aligned with brand guidelines and business objectives
• Prepare ad hoc campaign reports, marketing analysis, and performance insights to support management decision-making

What are you expected to bring?

• Around 2 years of experience in digital marketing, performance marketing, or a similar role
• Previous experience within a B2B environment, ideally within professional services, corporate services, financial services, technology, regulatory services, or another service-based industry
• Hands-on experience managing Google Ads and LinkedIn Campaign Manager campaigns
• Working knowledge of Meta Ads Manager
• Practical experience using Google Tag Manager for website and advertising tracking
• Strong understanding of Google Analytics 4 and digital campaign performance reporting
• Experience managing and updating WordPress websites
• Good understanding of digital marketing funnels, landing pages, lead-generation campaigns, and conversion optimisation
• Excellent written and verbal communication skills in both Maltese and English
• Strong organisational and time management skills with the ability to manage multiple campaigns and priorities simultaneously
• Excellent attention to detail, particularly when working with campaign settings, website content, tracking, and reporting
• Strong analytical and problem-solving skills with the ability to interpret marketing data and generate actionable insights
• A proactive, hands-on, and self-motivated approach to work
• A genuine interest in emerging marketing technologies, artificial intelligence, and automation

What's in it for you?

• Competitive salary package commensurate with experience
• Opportunity to join a growing and ambitious marketing team
• Hands-on exposure to performance marketing, website management, social media, content creation, analytics, and lead generation
• Opportunity to manage meaningful campaigns and contribute directly to the organisation's continued growth
• Exposure to modern marketing technologies, including artificial intelligence and automation
• Continuous learning and professional development opportunities
• Collaborative, supportive, and dynamic working environment
• Career development and progression opportunities